Digital Marketing Map for Coaches

Audit Checklist

This section will help coaches audit their digital marketing efforts. Track your progress, add notes, and record completion dates.

Overall Progress

Website & SEO Audit

Check website loading speed (Google PageSpeed Insights)

Ensure mobile responsiveness and usability

Review meta titles and descriptions for all core pages

Check for broken links and 404 errors

Verify Google Analytics and Search Console are tracking properly

Research niche blog topics using SEO keyword tools

Write & format weekly long-form blog posts

Repurpose posts into short-form social captions

Upload and schedule content to your website

Content & Messaging Audit

Review value proposition (Is it clear within 5 seconds?)

Check if content speaks directly to the target audience's pain points

Audit blog posts for outdated information and update them

Ensure clear Calls-to-Action (CTAs) on every page

Social Media Audit

Ensure all profile bios are optimized and consistent

Review top-performing posts to identify successful formats

Check engagement rates across platforms (IG, FB, LinkedIn, Pinterest)

Verify that all profile links (Linktree/Bio) are working and relevant

Plan and maintain a monthly content calendar

Design branded posts and carousels

Schedule posts across platforms (IG, FB, LinkedIn)

Reply to comments and DMs daily

Pinterest content planning

Email Marketing & Funnel Audit

Test all lead magnet opt-in forms and download links

Review automated welcome sequence for accuracy and tone

Check email open rates and click-through rates (CTRs)

Clean email list (remove inactive subscribers)

Write and send weekly email newsletters

Paid Advertising Audit (If applicable)

Review ad spend and cost per acquisition (CPA)

Check tracking pixels (Meta Pixel, Google Tag) for accuracy

A/B test ad creatives and copy

Set up and launch FB Ads (Optional)

Outreach & Prospecting Audit (Outbound)

Build targeted prospect lists using LinkedIn or Apollo

Write personalized cold email templates

Set up automated follow-up email sequences

Track open rates, replies, and booked calls

Search and filter ideal client profiles by criteria

Send personalized connection request messages

Follow up with new connections via DM

Engage with prospects' posts (like, comment)

Partnerships & Networking Audit

Identify and list potential joint venture partners

Reach out for podcast guesting or virtual summits

Set up an affiliate or referral program