Attract Clients to You
Inbound strategies build long-term visibility and trust — ideal clients discover you through content, search, and organic reach.
Content Marketing
Consistent, value-driven content positions you as the go-to coach in your niche and drives organic discovery.
- Research niche blog topics using SEO keyword tools
- Write & format weekly long-form blog posts
- Repurpose posts into short-form social captions
- Upload and schedule content to your website
- Write and send weekly email newsletters
- Create quote graphics from coaching content
Search Engine Optimization
Help your coaching website rank on Google so ideal clients find you without paid ads.
- Conduct keyword research for your coaching niche
- Optimize on-page SEO (titles, meta, headers)
- Build internal links across blog posts
- Submit new pages to Google Search Console
- Research and reach out for backlink opportunities
- Track keyword rankings monthly
Social Media Management
Build a community of followers who trust you, engage with your content, and eventually invest in your programs.
- Plan and maintain a monthly content calendar
- Design branded posts and carousels
- Schedule posts across platforms (IG, FB, LinkedIn)
- Reply to comments and DMs daily
- Research trending hashtags in your niche
- Monitor and report page analytics weekly
Podcast & Video Repurposing
Multiply the reach of every piece of content you create without having to record more.
- Transcribe podcast episodes using AI tools
- Turn transcripts into blog posts or LinkedIn articles
- Cut short video clips for Reels / TikTok / Shorts
- Add captions to video clips
- Write show notes and episode summaries
- Upload and publish episodes to hosting platforms
Lead Magnet & Funnel Setup
Turn website visitors into email subscribers with a compelling free offer and automated follow-up.
- Design lead magnet PDFs (guides, checklists, workbooks)
- Set up opt-in landing pages
- Configure email automation welcome sequences
- A/B test opt-in page headlines and buttons
- Monitor conversion rates and suggest improvements
- Tag and segment subscribers by interest
Reviews & Testimonial Management
Social proof is the #1 trust signal for coaches. Collect, design, and display it consistently.
- Send follow-up emails requesting client testimonials
- Design testimonial graphics for social media
- Update website testimonial sections regularly
- Create video testimonial request templates
- Respond to Google Business reviews
- Compile testimonials into a case study PDF
The Coaching Client Journey
Awareness — They Discover You
Blog post, social content, podcast appearance, or paid ad introduces your brand to a cold audience.
Interest — They Follow & Engage
They follow your social media, read your posts, watch your videos, and begin to trust your expertise.
Lead Capture — They Join Your List
They download your free lead magnet in exchange for their email address.
Nurture — You Stay Top-of-Mind
Weekly emails, helpful content, and testimonials build the relationship over time.
Conversion — They Book a Call
A direct offer (webinar, DM, email campaign) prompts them to book a discovery call.
Retention & Referral — They Tell Others
A great coaching experience turns clients into testimonials and referral sources.
Track Weekly KPIs
Website visits, email open rate, social reach, DMs sent, discovery calls booked.
Content Calendar
Plan 30 days ahead with a shared Notion or Google Sheet calendar for all channels.
Inbox Management
DM replies, email responses, and comment engagement handled within 24 hours.
Monthly Review
A monthly performance report highlights wins, gaps, and next priorities.